SMP:
Foster a child, make a difference
Support:
● Foster carer helps in raising healthy and strong children who would grow up and serve society in positive way.
● Out-of-home children experience continued instability, which can lead to adverse psychological outcomes,
such as emotional difficulties, behaviour problems and poor academic performance.
Tone:
Caring, gentle and supportive tone.
Desired Response:
- The need to have awareness of the role played by foster carer.
- Increase in recruitment of foster carer.
Press Ad
Portraying how foster parent is pictured through the eye view of a foster child.
The art direction of this execution is through the use of childlike doodles and drawing.
OOH: Ambient
Elements of fantasy the form of childlike drawing.
Feeling of happiness and speciality.
Moving Image: Video
The foster parent is the saviour, the knight in shining armour.
